The Importance of Being Local...

Happy Fourth of July and welcome to our new and improved blog site! On this Independence day, we have one question to ask you:

Did you buy something today?

The answer is almost certainly a ‘yes’ for most adults living in this country. However, an overwhelming amount of purchases made by modern Americans are now made at nationwide chains, not at small, locally-owned businesses.

Local businesses, once the backbone of our economy, are now facing unprecedented challenges in light of our country’s recent economic struggles. As chain-stores and large corporations increasingly make their move onto our “Main Streets”, more and more local businesses are being pushed out as a result. How can a small-town hardware store be expected to compete with a Home Depot, or a family-owned deli compete with Subway or Walmart?

Are the days of the friendly, "Mom and Pop" store around the corner gone for good?

Maybe not - thanks to increased customer awareness and a heightened sense of customer loyalty. 

Despite recent trends, many consumers have made a concentrated effort to support locally owned businesses in their communities – trying whenever they can to purchase the items and services they need at local, privately owned stores in order to keep the tradition of the local business alive and well, even in a troubled economy.

And consumers aren’t just doing this to keep their buddies in business either; studies have shown that money spent at locally owned businesses is significantly more likely to be used at other locally owned businesses, thus strengthening the local economic base and producing a more sustainable community in the process.

In fact, supporting local businesses is an essential, required move in the effort to keep the spirit of our communities alive and well. When you spend money at local businesses, you are helping your peers put their kids through school, put food on the table, and assisting them in creating a better life for themselves and their families.

In an age where large, faceless corporations seemingly become a bigger part of our lives by the day, it’s more important than ever to trust and invest in local businesses, not just for the immediate benefits, but to also help build a better future for everyone involved.

Creative Computing is proud to not only serve local businesses in the New Hope and Princeton areas, but to also be a local business ourselves. By shopping at small, local businesses like Creative Computing, you help strengthen the local economy, invest in the community, put your taxes to good use, tend to receive a higher quality of service, and in the long run, build a better future for yourself and your family.

So before you make your next purchase, especially on a day like today, make sure to ask yourself – can I buy this locally, instead?

Chances are you can. 

And for these and many more reasons, you certainly should.